Helping your business shine online
Scotland-based website design and content studio for travel & hospitality brands and small businesses.
What we do.
We help travel, hospitality, and small businesses in Scotland (and beyond) tell their story online — through thoughtful Squarespace website design, authentic content, and strategies that make an impact.
Digital Bothy is a Scotland-based website design and content studio, specialising in creative, practical solutions for travel, hospitality, and small businesses. From engaging copy to beautiful imagery, we focus on building websites and content that feel authentic and work hard for your brand.
Whether you’re a start-up, an existing business looking for a website or SEO refresh, custom photography, or a platform integration, we’ll craft a site that not only looks beautiful but also connects you directly with your ideal customers.
Our Services
We are a full-service studio specialising in Squarespace website design and refreshes, content, visuals, and searchability. We help businesses grow - through authentic marketing and beautiful websites.
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Our websites are designed with more than just looks in mind — they’re built around smart marketing strategies, packed with SEO features, and created to truly reflect your brand. We specialise in Squarespace, a flexible platform that makes it easy for you to update and manage your site once it’s live (though we’re always happy to support you on an ongoing basis if you’d prefer).
Already have a website that needs a refresh? We can breathe new life into it with evocative imagery, refreshed copy, updated SEO, or a complete redesign.
Every project is tailored, so whether you need a light touch-up or a full transformation, we’ll create a package that works for your business.
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> SEO
Strong search visibility is the cornerstone of every website — it’s how your customers actually find you online AND puts you ahead of the competition.
We can step in at any stage, whether you need a full audit of your current site, clear feedback on what’s working (and what isn’t), in-depth keyword research, or fresh, SEO-optimised copy.
Our goal is to make sure your website doesn’t just look good, but gets discovered by the people who matter most.
> Blogging
The best way to get on top of Google? A keyword driven blog that combines binge-worthy stories and emotive imagery.
We have over a decade of experience in blogging - using editorial articles focused on driving traffic.
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Looking for high-resolution photography, video, or drone? We can help. We'll agree on a brief, goals, and budget, and deliver a package of content for your website (and socials).
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With so many platforms and tools out there, it can be overwhelming to know which ones are worth your time (and money). We’ll help you cut through the noise by recommending the right software and integrations for your business — from booking systems and email marketing to payment platforms and customer management. Even more importantly, we’ll make sure everything works seamlessly together, creating a smoother experience for your customers and a more efficient workflow for you.
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It’s safe to say that almost every potential customer will check out your Google Business profile before they book or visit. A simple push pin and a few photos aren’t enough anymore. We’ll take care of everything for you – from setting up and optimising your listing, to adding beautiful imagery, updating offers, and managing reviews – so your business becomes a must visit destination.
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Social media is often the first place your customers will discover you — and first impressions matter. We create engaging, high-quality content that brings your brand to life online, from eye-catching images and scroll-stopping reels to polished videos that showcase your business at its best.
Whether you need ready-to-post user-generated style content for your own channels, or a full suite of branded visuals to power your marketing campaigns, we’ll craft content that feels authentic, creative, and designed to connect with your audience.
Testimonials
A little about us.
We’re passionate about championing travel, hospitality, and small businesses — helping you share your story in a way that resonates and inspires your audience. Our focus is on clear strategy and beautifully designed websites, paired with practical advice you can trust.
As business owners ourselves, we understand how important it is to make a strong first impression online. That’s why every project we take on is thoughtful, creative, and tailored to your goals.
We’re based between Edinburgh and the Scottish Highlands, and always open to travelling for the right project. If this sounds like the support you’ve been looking for, we’d love to hear from you.
